Join Us for an ISMPP U:

User Design Principles Applied to Virtual Posters
A virtual scientific poster! So, how do we do that?

Wednesday, October 28, 2020
11:00 AM (EDT) / 4:00 PM (UK)

 Pending ISMPP CMPP™ recertification credit

Webinar will be held through Zoom. We recommend downloading the appropriate Zoom app for your computer/device. All ISMPP members will receive the link to attend the day before the webinar. 


Mike Morrison, Science Communication Designer; PhD Candidate, University of Michigan


Jason Gardner, PhD, Head of Scientific Services, CMC Connect

Webinar Overview:

The virtual scientific conference world is upon us and will be for the near future. How can you maximize the chance that your poster is noticed, is understood and could better advance medical science?

The answer lies in applying user-design (UX) principles to scientific communications. UX design aims to reduce the operational and cognitive cost of users.

Back from one of the most highly rated sessions of the 16th Annual Meeting, Mike Morrison of the #betterposter movement and Jason Gardner will continue to drive the scientific poster revolution. This time, they’ll talk about how UX can elevate your scientific posters in the virtual environment.

At the end of this session, participants should be able to:

  • Recap on the current deficiencies in the traditional scientific poster format

  • Understand what user design (UX) is and how it differs from graphic design

  • Understand the evidence supporting UX principles

  • Be able to apply UX principles to scientific poster design in a virtual setting

Sponsorships Available:

Would your company like to sponsor an ISMPP U presentation for $2500? It is available to ISMPP's 1,800+ medical publication professionals around the world!

Your company logo will be posted HERE and highlighted during the presentation. Questions, contact [email protected] or to click to 

Reserve Your Sponsorship

Faculty Bios:

Mike Morrison is a former User Experience (UX) designer who quit his tech career to become a PhD student in Work Psychology. He’s trying to do two things in his career: 1) Bring User Experience design principles to science to help disseminate knowledge faster 2) Understand the psychological traits that separate ‘realists’ from ‘dreamers’. He recently released a cartoon introducing a new way to design scientific research posters — which every field in science uses and which are notorious for their ineffective design. His cartoon went viral, and now scientists across every field in science are trying out his new design — and having more fun sharing their research with other scientists.

Jason Gardner holds the position of Head of Scientific Services at CMC Connect, McCann Health Medical Communications. Jason has an honours degree in biological sciences, a doctorate in neuroscience, and he is a Certified Medical Publication Professional. At CMC Connect, he leads the scientific team, always striving to achieve excellence and innovation in scientific communication while, at the same time, ensuring efficiency, transparency and compliance. Jason sits on the McCann Health Global Scientific Council, which aims to make a meaningful difference in areas of need in medical science. He is a member of The MAP Working Group, the team driving the topics covered in the ISMPP online newsletter. Jason is also co-lead for the ongoing ISMPP project to understand different stakeholders’ perspectives on PLS of publications and the key opportunities to take PLS forward.