ISMPP Podcast 2020-2021: InformED

InformED discusses trends and issues facing medical communication and publication professionals in an ever-evolving field. Subscribe to hear experts share their thought-provoking insights and lessons  

2021 Season

Equity, Diversity, and Inclusion

Episode 5: Achieving Greater Equity, Diversity, and Inclusion through Health Literacy

Health literacy, health equity, and health disparities are connected, both in practice and in research. Join us for the first episode of InformED’s equity, diversity, and inclusion series, and learn from health literacy and communication experts Laurie Myers, Director, Global Health Literacy & Oncology Health Equity at Merck and Stacy Robison, Founder & Owner of CommunicateHealth. Not only will they speak to the vital role of health literacy but also for the need of a higher level of intentionality in the work of health communicators. A list of resources will be shared. Generously sponsored by MedThink SciCom.

The Changing Medical Conference Landscape

Episode 4: Successfully Navigating the Changing Medical Conference Landscape: Pt. 2

Join us for a continuation of our conversation with David Barrett, CEO of the American Society of Gene & Cell Therapy, on successfully navigating the changing medical conference landscape. David will speak to designing medical conferences that deliver value and opportunity for all those involved. He will touch on scientific posters, metrics, patient inclusion in medical conferences, and the need to translate complex information into more digestible formats, even for HCPs. Be better prepared for the medical conferences of the future! Generously sponsored by MedThink SciCom.

Episode 3: Successfully Navigating the Changing Medical Conference Landscape: Pt. 1

Medical societies have had to innovate rapidly in light of cancelled conferences during the pandemic. Innovation was accelerated, and the virtual conference emerged. Join us for an insightful conversation with David Barrett, the CEO of the American Society of Gene & Cell Therapy, which is the largest society of gene and cell therapy scientists, researchers, and other professionals. In Part 1 of the discussion, David will speak to successfully navigating the changing medical conference landscape and what the future might hold. What are attendees really looking for? What formats have been most successful for engagement? Generously sponsored by MedThink SciCom.

Innovation and Digital Transformation

Episode 2: Innovation in medical communications: focus on the "How": Pt. 2

 In a continuation of our previous discussion, let’s talk innovation and digital transformation in medical communications. There is a new sense of urgency to communicate research more rapidly and in innovative ways. But how is this best achieved? Find out in this edition of ISMPP’s InformED. Jennifer Ghith, Global Scientific Publications and Innovations Director at Pfizer will speak to how to keep pace with scientific information and communicate in ways that will meet the new expectations of stakeholders. Don’t miss this conversation moderated by guest host Leslie Rotz, Director of Digital Strategy and Operations at MedThink SciCom. 

Episode 1: Innovation in medical communications: focus on the "Why": Pt. 1

Our first podcast of 2021 is part 1 of a 2-part discussion and spotlights the need for medical communication professionals to embrace innovative ways of communicating. This thought-provoking podcast features Jenny Ghith, MS, ISMPP CMPP™, Global Scientific Publications and Innovations Director, Pfizer Oncology, and is hosted by Leslie Rotz, MPS, Director, Digital Strategy & Operations, MedThink SciCom. Listen to their interesting discussion about digital transformation, plus current and future innovations with simultaneous publications, preprints, plain language summaries and much more!

 2020 Season

Expanding the Reach of Medical Communications

6/9/2020 - Episode 1: Measuring Publication Value: What are impact metrics for publications? 

How do we TRULY measure the reach of a publication?  Impact factor, circulation, Altmetrics are some examples of accepted measures of publication impact. At the end of the day, it is important to know if a medical publication supports enhanced healthcare decision making for patients. Join us for InformED where we chat about traditional metrics and new ways to estimate the real-world impact of publications. 

 6/30/2020 - Episode 2: Plain Language Summaries: Best Practices

It is well established that plain language summaries are becoming a standard in translating medical evidence for broader use and understanding. How are they best prepared? Where can they be stored? How do we avoid them being deemed promotional? Hear about this and more in our next edition of InformED where we discuss best practices for plain language summaries.

7/21/2020 - Episode 3: Open Access: Opportunities and Challenges

Conceptually, providing free open access to scientific and medical research makes intuitive sense.  Why would research be maintained behind a paywall when we know that it will further science and benefit patients? On the other hand, it has been challenged that industry sponsored research should not be open access.  Also, journals struggle with their operational models in an open access world. Join us for InformED where we tackle the issue of open access during a spirited discussion. 

 Episode 4: Digital Enhancements: Which are worth the investment? 

Publication enhancements are all the talk these days. Expanding the reach. Moving beyond publication. There are so many options to enhance the availability of data and improve understanding. Are they ALL worth the investment?  Which really work and which are just shiny new toys?  Find out in this edition of InformED. 

​All podcasts are generously sponsored by MedThink SciCom