ISMPP Podcast 2023: InformED 

ISMPP talks about key trends and issues facing medical communication and publication professionals in an ever-evolving field. Subscribe to this podcast where you can hear experts share their thought-provoking insights and lessons!

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2022 Podcasts
2020-2021 Podcasts

Episode 7: RWE: Relevance, Reporting, and AI

Join Rob Matheis and Richard White for a discussion of the basics of what Real World Evidence (RWE) is and how it is different from HEOR, to the big questions of how the global use of RWE has changed over time and how the rise of AI - both analytics and large language models - could change the landscape of RWE. What changes should medical communications professionals be aware of in the reporting and usage of RWE data?

Richard White is the Chief Operating Officer of Oxford PharmaGenesis, a global, independent HealthScience communications consultancy. He has more than 20 years of experience in Medical Affairs, and founded the Oxford PharmaGenesis Value Demonstration and Patient Engagement Practices to apply evidence-based communication best practice to clinical, HEOR, RWE, patient-reported outcome (PRO) and patient preference studies. He has run training workshops in these areas for multiple pharmaceutical companies, and has also delivered invited presentations, panel discussions and roundtables at international conferences such as ISMPP, TIPPA, Patient Summit Europe, Patient Engagement & Experience Summit and the World Orphan Drug Congress.  To view the transcript

 Episode 6: Trending Topics from the ISMPP 2023 European Meeting: Patients, AI, & Creativity.

Join us for an interesting conversation between the Co-Chairs of the European Meeting Program Committee as they discuss the relevant trends and ideas that were topics of conversation and programming in London this year. Patients, AI, and creativity were three of the major themes that came forward during the meeting – Eleanor and Rob discuss how those themes will continue to be relevant during the years to come.

Our guests are Eleanor Raynsford, Global Medical Publications and Communications, Senior Manager, Oncology at Ipsen; and Rob Pilbrow, EU Director, Scientific and Editorial Services at Syneos Health Communications. Eleanor and Rob have both been active ISMPP members and were an integral part of forming the interesting and informative programming at the European Meeting January 2023.

Episode 5: Looking at Recruitment & Retention: Part 2 - What is Important to Employees? You might be surprised.

Rob Matheis continues his discussion with Whitney Morris, this time focusing on what drives an employee to stay in their current position or move to a new one. Financial incentives are not always the most important factor, so what is taking their place? Whitney also discusses how to frame a conversation with a manager to improve your current position.

Our guest today, Whitney Morris, has worked exclusively in the scientific communications and Medical Affairs recruiting space. As Practice Lead for Medical Affairs at Medical Affairs Recruiting, she understands the field from both an employer and an employee perspective. Her practical advice and insights will help anyone involved in hiring, retaining talent, or searching for their next step in their journey. At Medical Affairs Recruiting, Whitney’s focus has been in the Medical and Scientific Communications space working on roles ranging from Director to VP.

Episode 4: Chatting (More) About ChatGPT and Generative AI

As a follow-up to the ISMPP U webinar, The Rise of ChatGPT and Generative AI: Implications for Medical Writing, Authorship, Content Development and QA Systems, this episode of InformEd aims to address unanswered audience questions and discuss new developments in this quickly changing field. Our focus is on understanding ChatGPT and other large language models, exploring how they work – including strengths and limitations, and discussing ways to get the most out of ChatGPT now – plus new skills we may need to learn. Our guests will also look to the future and consider what that landscape may look like.

Guest host Jen Webster, Senior Director, Precision Medicine RWE Lead at Pfizer has spent the last 12 years building and using real world data systems to generate evidence and insights. She is joined by Jenny Ghith, Senior Director, Omnichannel Strategy and Innovations Lead, Global Scientific Communications, at Pfizer Oncology who works to advance the understanding of science by bridging AI technologies from data scientists to the healthcare community; and James Turnbull, Founder of Camino Communications where he uses his background in computer science and medcomms to bring the value of digital to healthcare communications.

Episode 3: Looking at Recruitment & Retention: Part 1 - Employee & Employer Perspectives

 
"The Great Resignation" is affecting all organizations, including those in scientific communications and Medical Affairs. What are the main causes, and how can managers retain the great employees they already have? Or how can an employee determine what is right for them so they can see if it is where they are today or if a change is needed? Our guest today, Whitney Morris, has worked exclusively in the scientific communications and Medical Affairs recruiting space. As Recruiting Specialist at Medical Affairs Recruiting, she understands the field from both an employer and an employee perspective. Her practical advice and insights will help anyone involved in hiring, retaining talent, or searching for their next step in their journey.

At Medical Affairs Recruiting, Whitney’s focus has been in the Medical and Scientific Communications space working on roles ranging from Director to VP. Prior to her role at Medical Affairs Recruiting, Whitney worked as a full desk executive recruiter, starting the Medical Affairs team for another firm. Desiring to join a smaller, more boutique firm, she made her move to Medical Affairs Recruiting.

Episode 2: Enhanced Publication Content: A Publisher's Perspective Part 2

In this continuation of the conversation with Neil Adams, we discuss the future of enhanced publication content. What are some exciting changes that may be coming and how can EPC be used more effectively in the future? In a time of limited resources, what single EPC is a must have and why?

Neil Adams is Manager, Industry Solutions, North America, Karger Publishers. Neil has more than 20 years of experience working with healthcare industry partners, journal editors, professional societies, and authors to publish important clinical research, and deliver educational and marketing solutions. His areas of expertise include industry-sponsored publications, clinical trial submissions, enhanced digital content, online educational resources, and journal supplements.

Episode 1: Enhanced Publication Content: A Publisher's Perspective Part 1

Enhanced publication content (EPC) can break down barriers between authors and readers in various ways. Which types of EPC are the most common and which provide the greatest value for audiences? What are the greatest barriers to the use of EPC and what are potential solutions? Join us for this examination into EPC from the publisher's perspective. Our guest is Neil Adams, Manager, Industry Solutions, North America, Karger Publishers. Neil has more than 20 years of experience working with healthcare industry partners, journal editors, professional societies, and authors to publish important clinical research, and deliver educational and marketing solutions. His areas of expertise include industry-sponsored publications, clinical trial submissions, enhanced digital content, online educational resources, and journal supplements.

​All podcasts are generously sponsored by MedThink SciCom